Web-To-Print | Netkandi

Web To Print

Our specialist team of creatives, strategists and blue-chip partners are driven by content and conversion. We understand the marketplace for Web-To-Print, personalisation and eCommerce, and are expert in all aspects of W2P and personalisation. Our extensive experience in the personalisation market has been forged in collaboration with our parent company, Infigo Software, a world leader in the provision of bespoke B2B and B2C W2P software and websites.

WEB TO PRINT

Web-to-Print used to mean variable data and mail merge, or just getting your business cards and letterheads printed online; if you were particularly adventurous you may have considered a company notebook as part of your W2P order. A photobook was cutting edge.

WEB TO PRINT DESIGN BUILD

Web-to-Print is a fast growing ecommerce arena that enables disruptive marketing and the exploitation of new markets. A successful web-to-print strategy will grow your existing marketplace and the clients you maintain within that arena, but critically it will allow your business to identify new markets and new customers that have remained previously untapped.

WEB TO PRINT MARKETING

Web-to-Print is the growing market space. If your business wants to thrive in the 21st Century then a successful W2P platform is essential. We design, build, create content and drive conversions on all our client’s sites. Critical to these are the marketing campaigns that we drive. Our understanding of the W2P industry means that we are ideally placed to successfully bring W2P sites to market, from inception, design and implementation, we will work embedded in your team as your expert marketeers.

Personalisation using 'Web to Print'

Personalisation has become a by-word for W2P, it has been nothing short of revolutionary to the print industry and is a motivating factor in many new W2P service providers

Today though, W2P means so much more. Digital tech and software has, and continues to advance rapidly, meaning that W2P can mean pretty much anything and everything, the only limit is your budget! Whether your motivation is B2C personalisation opportunities, or you are a corporation that needs to offer a W2P portal across continents, the right platform and simple user experience can save time, drive down costs, increase ROI and ultimately keep your business relevant in the 21st Century.

A successful W2P operation will automate much of the workflow, reducing human touch points and the cost related with each. Our software can reduce the number of touch points in a print workflow, from the order coming in to the product leaving the site, from 24 to 7. We can not only reduce costs, but free up staff to spend time on higher value tasks improving ROI and job satisfaction. Our partnerships with leading OEMs, software and hardware providers means that we are constantly evolving our software with the aim of increasing automation and reducing running costs.

We believe that W2P is the future of print and we are at the cutting edge of this technology, driving change and propelling businesses ahead in the 21st Century.

We offer full marketing services based upon the individual needs of each client. Our experience and understanding of all things W2P means that we have the knowhow of what, where and who all our clients should be marketing to. We work closely to build brands: from identity, to brand ethos and brand values, we can help you define your place in the market.

Our partnerships with Google, Trustpilot and others, gives our clients access to leading thinkers and trend setters two steps ahead of the competition. When you work with us you have a short cut to the knowledge and power of our partner companies; we guide you through the procedures and processes required to establish your brand as go to page for the Google algorithms, and we will ensure that when your products are brought to market they are seen by the right people in the right space.

Netkandi is expert in identifying the consumer habits of your target market. Through collaboration and understanding we work with you to design and build an ecommerce site that will have conversion at its very core. We understand that there is no use in identifying new target markets only to fail to attract these with poor web design and offer a poor online experience. The user experience that you will offer as an ecommerce retailer, be it B2C or B2B, is critical to the conversion rate and, ultimately, your ROI.

We will work with you to ensure that the website we create is SEO optimised, branded to appeal to your target market, and that once we have got people to your site, the conversion rate remains high. Our understanding of UX and the critical route to basket, allows us to design webpages that get the information your customers need to them in the fewest possible clicks, with the fewest distractions and an increased conversion rate. We know that at the heart of a successful eCommerce site is awesome UX, clever branding and carefully curated content.

Our partnership with Infigo Software enables our advanced understanding of the crucial role automation plays in any W2P provider. The partnerships Infigo Software has with HP PrintOS SiteFlow, Tharstern, Enfocus and more means that we have access to the best software, best thinking and most cost efficient solutions to all ecommerce and W2P questions. We know that every human touch point in your workflow costs you and reduces your ROI. We work closely with all of our clients and Infigo Software to reduce touch points, increase automation and benefit UX, all key to driving an ever increasing ROI.

Henry Ford once said, ‘You can have any colour you want, as long as it’s black’. Well that was 100 years ago and mass production has become mass customisation. The ability to customise mass produced products at a relatively low cost means that in today’s market, off-the-shelf is just not good enough. 21st Century customers expect the ability to personalise a product 24/7, on-demand from pretty much anywhere.

We understand this and we understand that to future proof your business means providing a bespoke, personalised experience for your clients and their customers. So whether you are a B2C or a B2B, or even a B2B2C, we can help you identify and monetize the right opportunities for your business, driving web conversions, building custom and identifying new markets.

Our extensive experience in the personalisation market has been forged in collaboration with our parent company, Infigo Software, a world leader in the provision of bespoke B2B and B2C W2P and personalisation software and bespoke websites. So, whether you are a one man band, an SME looking to offer your customers a bespoke product, or a corporation whose clients need the ability to personalise the products you provide them with, you can be confident that we have right tools and experience for the job.